I managed all Easy Digital Downloads (EDD) content marketing including the blog. I was the solo writer responsible for managing a complex content calendar that included blog posts, social media posts, push notifications, and emails. All with custom graphics, quickly produced by me as well. We published 3-5 times a week.
- Before I started our blog posts struggled with intent misalignment, infrequency, inconsistency, and other optimization issues
- After I started I quickly implemented SEO strategies and practices learned from the company that had acquired EDD to greatly increase visits and visit times
- I learned a lot about SEO “on the job”, through shipping high-volume, yet carefully produced, content week after week
Skills used: copywriting, search engine optimization, graphic design, product management, cross-team collaboration, content management